James Bulger will never be forgotten. He was a fun-loving, innocent little boy whose life was so cruelly taken away from him.

Millions remember with horror the terrible abduction and murder of two-year-old James, that happened in February 1993 in the Bootle and Liverpool areas of the United Kingdom.

To this day James’ mother Denise Fergus continues to receive messages of sympathy and support from people all over the world.

The aims and objectives of the James Bulger Memorial Trust Ltd are to benefit and support young people who are disadvantaged by reason of having become the victims of crime, hatred or bullying. To reward those who are judged to have shown exemplary conduct, making a positive contribution to the welfare of others, or society in general.

To do so by providing cost-free travel and holiday accommodation for such children and their families; along with a range of other tangible rewards, as deemed appropriate by the Trustees or their appointed representatives, and to support other organisations benefiting children in similar circumstances, as deemed appropriate by the Trustees.